Transat unveils new online retail experience

Montreal, September 28, 2016 – Transat, one of the largest tourism companies in the world, is pleased to launch its new retail experience at transat.com. Simplified browsing, a variety of new functionalities and enriched content now make it even easier for travellers to choose from among the company’s packages to some 60 destinations worldwide, in the Caribbean, Central America, Mexico, Florida and Europe.

"The new transat.com delivers a never-before-seen online experience for travellers that makes the process of shopping for and booking their travel product easier than ever before," explains Bruno Leclaire, Vice-President, e-Commerce, and Chief Digital Officer, Transat Tours Canada. "We reached out to our customers to find out what their needs were, and then developed a suite of tools to provide optimum assistance with their vacation planning."

Powered by a sophisticated search engine, the new retail experience is sure to please any travel buff, regardless of their tastes. Scuba-diving enthusiasts, for example, can simply enter "diving" into the search field to see a range of suggestions displayed—in less than a second.

Users can also filter their request directly on the results page using the Refine tool on the left side of the screen, which pre-loads the most popular search criteria, including price, hotel star rating, length of stay, options, activities available, and interests.

The site now features a vacation package comparison tool as well, making the shopping experience even more user-friendly.

And the new features don't stop there: users can view more destination and hotel photos than before, find full details on their flights, and view comments from other travellers—all right on the search results page. They can also view a map-based display of the best prices available in a given region.

Everything is now in place for transat.com to become the most reliable, rapid and efficient site in the Canadian tourism industry

Visit transat.com to explore the new Transat site design and everything it has to offer.

About Transat Tours Canada

A specialist in holiday travel, Transat Tours Canada develops and commercializes a vast array of products, including beach vacations, guided tours and cruise packages, under the Transat and Air Transat brands. Transat Tours Canada is a business unit of Transat A.T. Inc., one of the largest integrated tourism companies in the world, committed to sustainable development and recognized as a Travelife Partner.

Caroline Gagnon, Advisor, Public Relations and Marketing, Transat Tours Canada - 514 987-1616, ext. 4662

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