About Transat

Founded in Montreal 35 years ago, Transat has achieved worldwide recognition as a provider of holiday travel particularly as an airline under the Air Transat brand. Voted World’s Best Leisure Airline by passengers at the Skytrax World Airline Awards, it flies to international and Canadian destinations, striving to serve its customers with enthusiasm and friendliness at every stage of their trip or stay, and emphasizing safety throughout. Transat has been Travelife-certified since 2018, renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it serves (TSX: TRZ).

Milestones

  • 2021

    Air Transat takes the title of World's Best Leisure Airline at the Skytrax World Airline Awards for the fourth time.

  • 2019

    Air Transat begins the renewal of its fleet with the arrival of its first Airbus A321neoLR.

    For the second year in a row, Air Transat takes the title of World’s Best Leisure Airline by Skytrax.

  • 2018

    Air Transat is named World's Best Leisure Airline by Skytrax.

    Transat becomes the first major international tour operator to be Travelife Certified for all its activities.

  • 2017

    The Air Transat fleet is given new livery, reflecting the recent evolution of its brand image.

  • 2016

    Transat disposes of its tour-operating businesses in France and Greece in order to pursue implementation of its refocusing strategy and to accelerate its development in the Americas market. It creates Air Consultants France to commercialize Air Transat flights in France.

    Transat is awarded Travelife Partner status in recognition of its commitment to sustainable development.

  • 2015

    The Transat brand comprises our entire offering in Canada.

  • 2015

    The Transat Travel brand becomes official.

  • 2014

    Air Transat’s new flexible fleet soars as we take delivery of our first Boeing 737s.

  • 2013

    Air Transat becomes the first airline in the world to complete the enhanced IOSA.

  • 2012

    Transat celebrates its 25th anniversary and embarks on a full year of celebrations that truly reflect all the work accomplished and challenges met over the years.

  • 2011

    Transat gets a new look: Transat Holidays / Vacances Transat and Nolitours adopt new logos; Air Transat is also getting a rejuvenated logo, and its fleet of Airbus aircraft is emblazoned with a new livery.

  • 2011

    Transat now commercializes its international tours under the brand Transat Discoveries in Ontario and Transat Découvertes (which replaces Rêvatours) in Quebec.

  • 2009

    Integration of all French operations under Transat France, with 850 employees.

  • 2008

    Air Transat obtains IOSA accreditation and becomes the first North American holiday travel airline to comply with this international safety standard.

  • 2007

    The large Spanish chain H10 Hotels and Transat A.T. Inc. create a five-hotel, 1,600-room joint venture in Mexico and the Dominican Republic.

  • 2006

    The Company acquires Thomas Cook Travel Limited in Canada (approximately 200 travel agencies) and British tour operator Canadian Affair.

  • 2005

    World of Vacations/Nolitours Vacances becomes Nolitours. Transat acquires 20 Carlson Wagonlit agencies and tour operator Bennett Voyages in France.

  • 2005

    Transat acquires a majority interest in Air Consultants Europe (the Netherlands). It acquires Turissimo in the Dominican Republic and Air Transat opens its new facilities in at Montréal-Trudeau airport.

  • 2001

    Transat increases its interest in World of Vacations to 100% and acquires an interest in Tourgreece, an incoming tour operator in Athens. Sales exceed $2 billion.

  • 2000

    Transat creates www.exitnow.ca. It acquires a 50% interest (80% in 2004, 100% in 2016) in Jonview Canada, Canada's largest incoming tour operator. It acquires specialized tour operator Rêvatours.

  • 1999

    Air Transat takes delivery of its first Airbus A330. Transat creates www.exit.ca (became www.exitnow.ca).

  • 1998

    Look Voyages launches its Lookéa vacation clubs.

  • 1997

    Transat's sales exceed the $1-billion mark.

  • 1996

    Transat acquires Look Voyages in France and a 35% interest in Canadian Holidays (World of Vacations). It issues shares valued at approximately $88 million.

  • 1995

    Incoming tour operator DMC Transat (later Jonview Canada) is created.

  • 1993

    Transat sets up shop as a tour operator in Vancouver. It acquires tour operator Voyages Nolitour. Transat makes a second public offering for approximately $21 million.

  • 1992

    Transat acquires a 50% interest in Toronto-based tour operator Regent Holidays; its operations are subsequently grouped within World of Vacations/Nolitour Vacances.

  • 1991

    Trafic/Multitour becomes Air Transat Holidays.

  • 1990

    Transat acquires tour operator Vacances Fantasia.

  • 1989

    Transat acquires Voyages Tourbec and British Airways Holidays.

  • 1988

    Transat acquires a 50% interest in Consultour/Club Voyages, a distribution network, and creates Services Haycot (became Handlex in 2000).

  • 1987

    Transat ends its first year as a public company on October 31 with sales of $23 million.

  • 1987

    Transat is created and an initial public offering raises $8.25 million. It acquires Vacances Multitour. Air Transat makes its inaugural flight.

   
 
 
 

Company Profile

Who are we?

Transat A.T. Inc. is a leading integrated international tourism company specializing in holiday travel. It offers vacation packages, hotel stays and air travel under the Transat and Air Transat brands to some 60 destinations in more than 25 countries in the Americas and Europe. Transat is firmly committed to sustainable tourism development, as reflected in its multiple corporate responsibility initiatives over the past 12 years, and was awarded Travelife certification in 2018. Based in Montreal, the company has 5,000 employees.

It is also vertically integrated, in other words, it procures tourism services not only from thousands of suppliers, but also in large measure from its own business units, all of which are involved in the travel industry. Similarly, it markets its products through third parties as well as via its own distribution network. More information is available in the Our Operations, Business Units and Products section below. 

Transat is a public company listed on the Toronto Stock Exchange since 1987 and has a diversified body of shareholders, primarily Canadian. More information is available in the Investors section.

Transat is very actively involved in corporate responsibility issues, in particular sustainable tourism. More information is available on the Corporate Responsibility site.

Highlights

Financial results More information is available in the Investors section.
Release of results Our fiscal year ends October 31.
We generally release our annual results in mid-December.
More information is available in the Investors section.
Ticker symbol TRZ
Head office Transat A.T. Inc.
300 Léo-Pariseau Street, Suite 600
Montreal, Québec H2X 4C2
Telephone: +1 514 987-1616
Visions and Values

Our vision statement

Holiday travel leader, the Transat team inspires trust in travellers by giving them an experience that is extraordinary, enjoyable and secure. Our customers are our raison d’être, responsible tourism development our passion.

Our values

Transat’s three fundamental values are: respect, rigour and responsibility.

Respect: We work as a team, with openness to the ideas and expectations of our colleagues, our customers and our partners.

Rigour: We are professionals on a constant quest for excellence, tackling challenges methodically, efficiently and with integrity.

Responsibility: We go beyond our obligations to our customers, our colleagues, society and the environment.

Protection of personal information and the right to privacy

Transat values the protection of personal information and respects the privacy of its customers and employees. Click here to read our Policy.

History of Transat

Transat A.T. Inc. became a large international tour operator by implementing a vertical integration strategy that, although not unique, places the organization among select companies in North America. Through a combination of dynamic internal growth and strategic acquisitions, Transat has increased its annual sales from $23 million at the close of its first fiscal year to nearly $3 billion in 2016.

Transat came into being in the early 1980s when a handful of passionate people, led by Jean-Marc Eustache, Lina De Cesare and Philippe Sureau, created Trafic Voyages, a wholesaler specializing in sales to Quebec consumers of travel to France in summer, and to Sun destinations in winter.

In 1987, the Company made a great leap with the adoption of a forward-looking vision focused on growth and vertical integration. The company, renamed Transat, was listed on the stock exchange and raised $8.25 million, enabling it to start up its own air carrier, Air Transat. Transat began a series of acquisitions in order to consolidate its tour operating business, expand its distribution network, and develop new destination markets.

Acquiring various tour operators including Vacances Multitour in 1987, Voyages Tourbec and British Airways Holidays in 1989, Nolitours in 1993, and Rêvatours in 2003, all grouped under Transat Tours Canada, the Company became a Canadian leader in Sun destinations, and offered unparalleled services to Europe.

Transat rounded out its customer service offering by establishing a presence in Mexico, the Dominican Republic, Jamaica, and Florida through such destination services companies as Trafic Tours, Turissimo and Transat Holidays USA.

Transat also strengthened its presence in retail distribution in Canada, notably by acquiring an interest in franchisor Consultour/Club Voyages in 1988 and purchasing Thomas Cook’s Canadian travel agency network in 2006. This latest transaction has made Transat the largest network of travel agencies in the country, managed by business unit Transat Distribution Canada. TDC comprises more than 450 owned, franchisee and affiliate agencies under the brands Transat Travel/Voyages Transat, Club Voyages, Voyages en Liberté, Marlin Travel and Travel Plus.

Over the years, Transat explored other markets and facets of the tourism industry, acquiring business units that it later sold for the purpose of improving profitability or refocusing operations. These included Handlex, an airport ground services firm, France-based tour operator Look Voyages (later to become a brand of Transat France) and two incoming tour operators, Greece-based Tourgreece, and Jonview Canada.
 
In addition, after 10 years managing a 1,600-room joint venture with the major Spanish chain H10 Hotels in Mexico and the Dominican Republic, Transat sold its minority interest in 2017 with the goal of creating its own hotel chain. However, Transat discontinued the operations of its hotel division in 2021, due to the decline in liquidity related to the COVID-19 pandemic and in link with the objectives of its new 2022-2026 strategic plan.

Awards and distinctions

2022

June

  • Transat wins several awards at the Agents’ Choice Awards including the first place in the Best Leisure Airline category, the second place in the Best Tour Operator Mass Market / ITC category and the third place in the Best Airline – Canada based category.

April

  • Air Transat ranks 82nd and first in the Transportation sector on the 2022 list of the 100 companies most admired by Quebecers (Léger Reputation Study).

March

  • Air Transat’s Vacation Intervention promotional campaign, produced in partnership with Sid Lee, is the 15th most awarded campaign in the world in the annual WARC Media 100 and Touché! rankings, making Air Transat the 22nd most awarded advertiser worldwide.

2021

November

  • Transat is named to Forbes World’s Top Female-Friendly Companies list.

September

  • Air Transat takes the title of World's Best Leisure Airline at the Skytrax World Airline Awards for the fourth time.
  • Air Transat wins the Gold award in the Tourism&Travel category at the M&M Global Awards in London for its Vacation Intervention promotional campaign, produced in partnership with Sid Lee. The campaign also wins two highly commended mentions in the traditional media and communication strategy categories.

June

  • Transat ranks 21st on the 2021 list of the Best 50 Corporate Citizens in Canada, established annually by Corporate Knights research firm. It is the only company in its industry to be included in this ranking.
  • Air Transat wins three awardsat the Idéa Awards for its Vacation Intervention promotional campaign, produced in partnership with Sid Lee: Silver in the Integrated Campaign category, Bronze in the Best Use of Out-of-Home Display category and Bronze in the Digital/Online Advertising category.

January

  • Air Transat is ranked 22nd on Forbes annual list of Canada’s Best Employers.

2020

December

  • Canadian Affair is announced as the winner of the Best Large Holiday Company to Canada Gold Award in the prestigious 2020 British Travel Awards for the seventh year in a row.

October

  • Transat ranks 57th on Forbes magazine’s annual list of the world's best employers, which places it fifth in Canada, all categories combined. The company ranks second in the travel and leisure industry and fifth best employer among airlines.
  • Transat wins first place in three categories at the Agents’ Choice Awards: Favourite Overall Supplier, Favourite Overall Tour Operator and Favourite Tour Operator to the Caribbean/Mexico.

June

  • Transat ranks 18th on the 2020 list of the Best 50 Corporate Citizens in Canada, established annually by Corporate Knights research firm. Transat is the only company in its industry in the ranking.

March

  • Air Transat ranks 74th and first in the Transportation sector on the 2020 list of the 100 companies most admired by Quebecers (Léger Reputation Study).
  • Air Transat ranks first in the “Large Organization – Transportation” category at the recent BIP Research-Institut de la confiance dans les organisations (Institute for Trust in Organizations, known by its French abbreviation ICO) awards. These awards recognize the contributions of Quebec organizations that have earned society’s trust during the past decade.

January

  • Air Transat ranks eighth on Forbes magazine’s annual list of Canada’s Best Employers, up by an impressive 43 positions compared with last year. In Quebec, meanwhile, the company jumped 10 spots into third.
All Awards and Distinctions [PDF] ›
Transat, through its business units, is active in four business segments. For further information on our operations and business units:

Our operations, business units and products

Air Transportation

Air Transat is Canada’s number one leisure airline. It flies to international destinations in the Americas and Europe, and offers domestic and connecting flights within Canada, and carries some 5 million passengers every year. Based in Montreal, it has 5,000 employees.

Air Transat’s air capacity is marketed mainly by its sister company Transat Tours Canada, which also handles customer service. Outside Canada, TTC markets Air Transat flights through internal and external sales agencies and the airtransat.com website.

Air Transat has been a member airline of the International Air Transport Association (IATA) since 2008. It holds an Enhanced IOSA (IATA Operational Safety Audit) accreditation. The program comprises more than 900 internationally recognized standards applicable to management, flight operations, operational control, aircraft maintenance, cabin operations, ground handling, cargo operations, and security.

Air Transat  

Marc-Philippe Lumpé, Chief Airline Operations Officer
Telephone: +1 514 906-0330

www.airtransat.com

Outgoing Tour Operators

The role of the outgoing tour operators is to purchase tourism services from thousands of internal and external partners around the world in order to “assemble” products which are subsequently distributed and marketed to consumers in their respective countries. As they obtain these services (airline seats, hotel stays, excursions, car rentals, etc.) in large quantities, our tour operators are able offer an exceptional price/quality ratio. They are multi-talented experts: they know the destinations, are able to attract the best partners and are attuned to travellers' needs.

A specialist in holiday travel, Transat Tours Canada (TTC) develops and commercializes a vast array of products, including beach vacations and guided tours, under the Transat and Air Transat brands.

Transat Air Transat

www.transat.com
www.airtransat.com

 

Canadian Affair, a business unit of Transat A.T. Inc., is synonymous with creating high-quality and affordable holidays from the UK to Canada. Established in 1995, this tour operator is a renowned Canada travel expert, specialising in tailor-made holiday experiences at the most competitive prices. With its sister airline Air Transat, Canadian Affair serves a wide range of Canadian destinations from four UK and Irish airports, with a choice of direct and connecting flights.
 

Canadian Affair by Transat

Chris Hedley, Managing Director 
Telephone : +44 207 616 9976

www.canadianaffair.com

Destination Services

Destination services providers offer a broad range of products for customers of outgoing tour operators: hospitality and representation, passenger transfers, excursions, tours, sports and other activities, and specialty services (destination weddings, teambuilding, etc.)

Trafic Tours offers excursions and other destination services to vacationers in the greater region of Puerto Vallarta, as well as in Cancun and in the Maya Riviera in Mexico.

Trafic Tours
 

Turissimo specializes in land and sea excursions in the Dominican Republic and Jamaica.

Turissimo
 
Retail Distribution

Retail distribution consists of providing advice to travellers and selling consumer products. This can be done through travel agency networks, websites, call centres or a combination of the three. Transat favours a multi-channel distribution system, which ensures that several distribution strategies work together smoothly. Although Transat has its own networks, its products are also available through a series of third parties.

Transat Distribution Canada (TDC) is a full-service travel agency network with some 300 locations, comprising brick-and-mortar travel agencies, websites, a call centre, and home-based professional travel agents. The network includes the Transat Travel, Marlin Travel, Club Voyages, TravelPlus and Voyages en Liberté brands, as well as other affiliate members.

In the realm on online distribution, Transat manages the transat.com and airtransat.com websites along with hundreds of sites for select members of its network. It has also implemented customer care centres.

Transat Travel   Marlin Travel   Club Voyages
Travelplus      Voyages en Liberté  

Joseph Adamo, President
Telephone: +1 514 987-1660

Karine Gagnon, General Manager
Telephone: +1 514 987-1660

www.transattravel.com

www.marlintravel.ca

www.clubvoyages.com

www.travelplus.ca

Contact us

Customer Relations
Investor Relations
Media Relations
  • Bernard Côté

    Director, Marketing, Public Relations and Social Media
    +1 514 987-1616, poste 4662
    bernard.cote@transat.com

    If necessary, please leave a message. The voicemail is checked regularly.
    For more information about our tour operators’ destinations and products see our Media Contacts page.

     

Marketing
Sponsorships
  • Canada

    Bernard Côté
    Director, Marketing, Public Relations and Social Media
    +1 514 987-1616
    sponsorship@transat.com

Philanthropy
  • Chrystal Healy

    Vice-President, Corporate Responsibility
    +1 514 987-1660
    philan@transat.com
    Note: this email address has been set up to handle philanthropy requests. Other requests will be forwarded to customer service or ignored.

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