Air Transat wants to remind Canadians that taking a vacation is important!

MONTREAL, Jan. 23, 2018 /CNW Telbec/ - Did you know that 33% of Canadians haven't taken a vacation in the past two years? That finding, revealed in a recent Ipsos poll,1 raised eyebrows at Air Transat, the country's leading leisure airline, so the company immediately decided to take concrete action in line with its brand promise: to brighten the everyday with the joy of vacations.

Eager to learn more about why some Canadians hardly ever take a vacation, Air Transat mounted an operation to "infiltrate" the performance-evaluation meetings of employees at a select group of companies. These workers all had something in common: they are very much appreciated by their employer, and their dedication to their jobs goes above and beyond the call, but they neglect one essential aspect of their work/life balance: they never go on holiday!

See how the employees reacted when the interviewer, hired by Air Transat, surprised them by revealing the true purpose of the meeting.

Vacation Intervention contest
To help workers who could use a break, Air Transat is pleased to launch the Vacation Intervention contest. Canadians are invited to nominate a deserving friend, family member or co-worker who hasn't been on a holiday in a long time. Entries are being accepted until February 4 via one of the participating radio stations or the Air Transat contests page. There are 19 all-inclusive Sun destinations packages to be won.

About Transat Tours Canada
A specialist in holiday travel, Transat Tours Canada (TTC) develops and commercializes a vast array of products, including beach vacations, guided tours and cruise packages, under the Transat and Air Transat brands. In 2017, TTC was voted Canada's Best Tour Operator for the third consecutive year at the Agent's Choice Awards presented by Baxter Travel Media, and earned top honours for Quebec in the same category at the 2015, 2016 and 2017 Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec. TTC is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel that offers vacation packages, hotel stays and air travel. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.

1. Ipsos survey conducted between October 30 and November 2, 2017, on behalf of Allianz Global Assistance. For this survey, a sample of 2,005 Canadians aged 18+ was interviewed. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±2.5 percentage points, 19 times out of 20, had all Canadian adults been polled. –


SOURCE Transat A.T. Inc.

Marie-Annick Lalande, Advisor, Public Relations and Marketing, Transat Tours Canada, 514 987-1616, ext. 4076