Montreal, April 3, 2018 – Air Transat is proud to present its new safety video, available as of today aboard all its flights. Created in partnership with studio Vallée Duhamel, the three-and-a-half-minute video plunges the traveller in a playful universe, without losing sight of the main message—inflight safety procedures.
“Our brand mission, to brighten the everyday with the joy of vacations, is reflected throughout this video, with references to vacations in the South, Canada and Europe everywhere,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “The renowned Vallée Duhamel studio was able to recreate an inflight atmosphere infused with vacation vibes, all in its signature style. Since inflight safety briefing is mandatory, we wanted to give it a unique, inspirational and fun touch to pique the passengers’ interests.”
Air Transat’s new safety video is available here.
Creative director: Olivier Valiquette
Artistic director: Jean-Michel Mercier
Copywriters: Thierry Faucher, Mélodie Karama
Consultants: François Forget, Jean-François Bergeron, Camille Joly
Production coordinators: Vicki Gagnon, Laurence Houle
Direction and visual design: Vallée Duhamel
Cinematographer: John Londono
Production: Sailor Productions – Mathieu Dumont, Joëlle Raymond
Sound design: Lamajeure – Mathieu Morin
About Air Transat
Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries some 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs more than 3000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. In 2017, Air Transat was named Best North American Leisure Airline for the sixth consecutive year by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.
Contact: Marie-Annick Lalande, Public Relations and Marketing Advisor, Transat Tours Canada - 514-987-1616, ext. 4076