Air Transat wins the AMR’s Flèche d’or for best customer experience in the tourism, leisure and entertainment category

Montreal, June 13, 2018 – Air Transat is delighted with the recognition it received at the Flèches d’or gala of the AMR (Association du marketing relationnel), where it won best customer experience in the tourism, leisure and entertainment category.

“Air Transat is extremely proud of this award. We have invested a great deal in recent years to offer our customers the most pleasant and inspiring online shopping experience possible,” explained Annick Guérard, Chief Operating Officer at Transat. “Best of all, we owe this award to the consumers themselves, who selected Air Transat from a list of major players in the tourism industry.” The company was nominated after market research firm CROP, in association with the AMR, polled 2,000 Quebec residents, who said they had enjoyed their shopping experience on Air Transat’s website.  

For more than 30 years, the annual Flèches d’or gala has rewarded companies for outstanding achievement in relational marketing.

About the AMR

Founded in 1987, the Association du marketing relationnel represents companies, suppliers and individuals who support the best practices in relationship marketing in Quebec. The AMR strives to promote relationship marketing by helping its members master every facet and create profitable, impactful initiatives. Relationship marketing helps build a positive customer experience and sustainable relationship with the brand.

About Air Transat

Air Transat is Canada’s number one holiday airline. It flies to some 60 destinations in the Americas, Europe and the Middle East, offers domestic and feeder flights within Canada, and carries nearly 4.5 million passengers every year. Based in Montreal, the company employs 3,000 people. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.

Recent distinctions and awards (2017-2018)

  • Named world’s second-best leisure airline and best in North America at the Skytrax World Airline Awards
  • Ranked by Atmosfair among the world’s Top 20 airlines for energy efficiency
  • Voted Best Leisure/Charter Airline at the Agents’ Choice Awards presented by Baxter Travel Media
  • Voted Best Airline at the Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec

Contact: Marie-Annick Lalande, Public Relations and Marketing Advisor, Transat Tours Canada - 514-987-1616, ext. 4076

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