Air Transat invites travellers to “pin” their vacations on Pinterest

Montreal, July 23, 2018 — Air Transat, named World’s Best Leisure Airline at the Skytrax World Airline Awards, invites people with a passion for travel to join the company on Pinterest. The airline is using the social media platform to post an array of photos, videos and articles to inspire travellers and help them plan memorable holidays.

Pinterest is an endless source of inspiration on a variety of topics, including travel. The platform uses images to bring together people with common interests. It posts visual content, allowing users to collect and categorize images and other multimedia content—known as pins—on virtual boards.

Air Transat shares its passion for travel and its destinations (some 60 in all) on Pinterest with more than 40 boards and close to 3,000 pins full of travel tips and ideas. The goal is to inspire and inform people as well as help them plan their vacations by creating their own boards, where they can add pins based on their own interests. From travel guides to the most stunning panoramas, not to mention popular draws, top dishes, tour ideas, and travellers’ tales and comments, Air Transat adds pins daily to have something for every kind of vacationer. The company wants to share its 30 years or so of brightening the everyday with the joy of vacations.

For more information, people can visit Air Transat’s Pinterest page.

About Air Transat

Air Transat is Canada’s number one holiday airline. It flies to some 60 destinations in the Americas, Europe and the Middle East, offers domestic and feeder flights within Canada, and carries nearly 4.5 million passengers every year. Based in Montreal, the company employs 3,000 people. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.

Recent distinctions and awards (2017-2018)

  • Named World’s Best Leisure Airline at the Skytrax World Airline Awards
  • Ranked by Atmosfair among the world’s Top 20 airlines for energy efficiency
  • Voted Best Leisure/Charter Airline at the Agents’ Choice Awards presented by Baxter Travel Media
  • Voted Best Airline at the Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec

Contact: Caroline Gagnon, Public Relations and Marketing Advisor, Transat Tours Canada - 514-987-1616, ext. 7020

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