1 Million Dollars: Generous donation by Transat A.T. Inc. to ESG UQAM's Chair in Tourism on its 25th anniversary

MONTRÉAL, Nov. 16, 2018 /CNW Telbec/ - Last night, for the 25th anniversary of the Chaire de tourisme Transat of the UQAM School of Management (École des sciences de la gestion de l'UQAM, or ESG UQAM), Jean-Marc Eustache, president and CEO of Transat A.T. inc., announced a donation of $1 million to the Research Chair as part of the 100 millions d'idées major fundraising campaign, led by the Fondation de l'UQAM, of which M. Eustache is the chair of the board of directors. The ceremony took place at MTLab in front of about fifty guests, including the UQAM rector, Magda Fusaro; the dean of ESG UQAM, Komlan Sedzro; the Foundation Executive Director, Pierre Bélanger; as well as the Tourism Chairholder and Co-chairholder, Paul Arseneault and Marc-Antoine Vachon, respectively.

From left to right : ESG UQAM dean, Komlan Sedzro, Tourism Co-chairholder, Marc-Antoine Vachon, president and CEO of Transat A.T. inc., Jean-Marc Eustache, UQAM rector, Magda Fusaro, Tourism Chairholder, Paul Arseneault, Fondation de l’UQAM Executive Director, Pierre Bélanger (photo credit: Valerian Mazataud) (CNW Group/Transat A.T. Inc.)

Thanking Transat and its president for their continuous and unfailing support, rector Magda Fusaro noted that "UQAM needs faithful partners like Transat to stimulate the values of creativity and innovation in our educators and students. This exceptional donation testifies to the commitment of the company toward the mission of our University. Transat and UQAM share the same vision for research—rigorous, impartial, ethical, Québécois and open to the world. I am really happy that we can continue to work together to develop the knowledge and skills of our community. I hope that this will create a domino effect and that other visionary organizations will dare to support education, today and tomorrow."

"In a sector as competitive as tourism, we never have enough information about industry matters," explained Jean-Marc Eustache, Transat president and CEO. "To meet this challenge, it's important to continually increase our knowledge about markets, trends, consumer expectations, as well as about new technologies, which are essential for the development of our industry. The Transat Chair in Tourism represents a valuable source of knowledge which will help us make enlightened decisions,"

The Transat Chair in Tourism was the first research-innovation chair created at UQAM, in 1992. It is known for its cutting-edge projects and publications on tourism. Since its creation, it has built a solid reputation thanks to its unequalled contributions to training the next generation and due to the information it has produced, which has been put to use in the tourism and hotel management programs at ESG UQAM. With its many research publications, its Tourism Intelligence Network, the holding of the highly popular "Gueuletons touristiques" and its involvement with MT Lab, the Chair is increasingly contacted by media and tourism stakeholders.

"Transat has played a major role in the tourism industry of Québec and Canada for more than 30 years, explained Paul Arseneault, the Tourism Chairholder. "Its support is a testimony to a long-term commitment—an exceptional situation for a research chair, no matter the university—as well as to the support of Mr. Eustache, a man of his word—with a big heart—a man of action."

"Our partnership with Transat is significant in several ways," noted Co-Chair Marc-Antoine Vachon. "It contributes to the international renown of the Chair and ESG UQAM. Several ongoing collaborative efforts will be funded in part from this donation, including in France, China, Senegal, the Caribbean, in particular Guadalupe. We are working in these countries on projects that emphasize the development of the skills of our students, and promote exchange between experts in the field."

This significant contribution by Transat is part of the largest fundraising campaign in the history of the University, which set an objective of raising $100 million. UQAM has ideas for the future and needs responsible and committed allies like Transat to bring them to life. Created in 1987, Transat is one of the world's largest players in today's tourism industry, with service providers in 26 countries, 5000 employees and the 4.5 million passengers it sends on travels each year. The company is very active with regard to social responsibility, and is multiplying its initiatives of this type, including humanitarian activities, and by promoting sustainable tourism and reducing the impact of its activities on the environment. In October 2018, Transat became the first major international tour operator certified by Travelife for all its activities.

Once again, Transat is demonstrating its unfailing support of UQAM and its Foundation, as well as the Tourism Chair. The company has contributed a total of $1,825,000 to the Chair since 2000. The continuous commitment by the company has propelled UQAM to the rank of one of the best tourism teaching institutions in the world according to the World Tourism Organization. In addition, on a personal level, Jean-Marc Eustache has offered the largest individual donation from an alumnus in the history of UQAM.



SOURCE Transat A.T. Inc.

Cyrille Batalla, media relations consultant, Press relations and special events division, Communications Department, Tel. 514 987-3000, ext. 7975, batalla.cyrille@uqam.ca