Montreal, December 3, 2018 – Many British expats living in Canada are suffering from some degree of homesickness. What’s the cure? That what Air Transat, named the 2018 World's Best Leisure Airline, set out to learn through the varied (and colourful) methods of a specialized researcher.
The sessions were filmed as the researcher asked a group of volunteer British expats what they missed most about the United Kingdom. She also used a series of tests on their homeland in order to trigger an emotional response and, ultimately, find the best cure for homesickness.
“This video combines a number of signature elements of the Air Transat brand, including our mission to brighten the everyday with the joy of vacations,” explains Geneviève LeBrun, Vice-President of Marketing at Transat. “Creating a video with British expats was an ideal way to promote our daily flights between Toronto and London,” she concludes.
Watch this video and follow the volunteers as they complete the various tests put to them by the researcher.
About Air Transat
Air Transat is Canada’s number one holiday airline. It flies to some 60 destinations in the Americas and Europe, offers domestic and feeder flights within Canada, and carries nearly 4.5 million passengers every year. Based in Montreal, the company employs 3,000 people. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife certification in 2018 in recognition of its commitment to sustainable development.
Recent distinctions and awards (2017-2018)
• Named World’s Best Leisure Airline at the Skytrax World Airline Awards
• Ranked by Atmosfair among the world’s Top 20 airlines for energy efficiency
• Voted Best Leisure/Charter Airline at the Agents’ Choice Awards presented by Baxter Travel Media
• Voted Best Airline at the Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec
Contact: Marie-Annick Lalande, Public Relations and Marketing Advisor, Transat - 514-987-1616, ext. 4076