Toronto, January 29, 2010
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Jonview Canada, the specialist in holiday travel to Canada, is breathing new life into its brand identity in the form of a new logo.
Blue and green are the dominant colours—a reminder that the country is all about lakes, rivers, sky and forest—in the new logo that still features a maple leaf, the symbol of Canada par excellence, and a nod to the remarkable story of Jonview Canada.
Driven by a team of experts with a passion for this tourism destination, for close to 30 years now Jonview Canada has been the reference in the world travel industry when it comes to visiting Canada. From the Cabot Trail to the slopes of Whistler, the Chemin du Roy and Niagara Falls—Canada holds no secrets for the tour operator.
“Our new logo illustrates the continuously renewed energy, innovation and creativity of our team,” says Annick Guérard, Vice-President and General Manager, Jonview Canada. “As the needs of our industry have been changing, our team has proven that it has the talent and motivation to meet the challenges we all face. We have embraced the colours blue and green, so symbolic of Canada’s natural attributes, which must be preserved. This dynamic new design incorporates our trademark maple leaf graphic, merging the best of old and new.”
Jonview Canada is the country’s leading incoming tour operator. Its product line includes escorted tours, independent tours combining air, rail and automobile, sports- and adventure-tourism packages and customized group tours, all distributed in some 50 countries. Jonview Canada, a subsidiary of Transat A.T. Inc., works with more than 2,000 suppliers and every year helps some 200,000 people realize their travel dreams.