Montreal, September 21, 2011
Your Vacation Starts Here – The Best Holiday Ideas Under the Sun is the theme chosen by Marlin Travel, a Transat Distribution Canada (TDC) brand, for its fall campaign running until November 30, 2011. The campaign features sun destinations and Caribbean cruises.
“It’s already time for travellers to be planning their winter holidays,” says Susan Bowman, TDC’s Vice-President, Marketing and Industry Relations. “Whether they go to agencies, phone us or visit our website, our customers start their vacations the moment they come in contact with us. We illustrate this fact in our fall campaign, along with the key role played by travel consultants in the process of planning their customers’ holidays, informing and advising them on destinations that meet their needs and expectations.”
As part of the campaign, each customer will receive a $100 rebate toward a future vacation when purchasing a holiday package or cruise at a cost of $2,300 or more from preferred Marlin Travel suppliers, namely Transat Holidays, Nolitours, Sunquest Vacations and WestJet Vacations. In addition, each member targeted by the campaign will automatically receive 25 AIR MILES* reward miles.
The Marlin Travel fall campaign includes posters (on bus shelters and at points of sale), radio spots (30 seconds on stations in major urban centres), relationship marketing (direct mail and e-mail campaigns aimed at existing customers) and electronic marketing (www.marlintravel.com site, keyword searches, mobile searches).
*The Marlin Travel, TravelPlus and Club Voyages agencies in the TDC network are the exclusive travel agency partners in the AIR MILES™ Reward Program.
About Transat Distribution Canada
Transat Distribution Canada is Canada's leading retail distributor of holiday travel, with approximately 500 outlets. The distribution network, which is affiliated with Transat A.T. Inc., includes the Marlin Travel, TravelPlus, Club Voyages and Voyages en Liberté banners as well as other affiliate members. Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries, distributing products in over 50 countries.
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