Transat welcomes the new Federal Tourism Strategy

Montreal, October 6, 2011

Jean-Marc Eustache, President and Chief Executive Officer of Transat A.T. Inc., one of the largest integrated tourism companies in the world and Canada's holiday travel leader, welcomes the Federal Tourism Strategy introduced today by the Honourable Maxime Bernier, Minister of State for Small Business and Tourism.

“We have always believed in the importance of developing Canada’s tourism potential and we salute the government’s initiative, which ranks tourism development among its priorities and indicates that it plans to make increasingly concerted efforts,” Mr. Eustache said. “The stated objective of $100 billion in tourism revenues nationwide by 2015 and the short-term priorities set out in this strategy are steps in the right direction and meet the pressing need for a national strategy on Canada’s tourism offering.” 
Transat, via its Air Transat, Jonview Canada, Vacances Transat (France), ACE and Canadian Affair business units, is Canada’s leading integrated tour operator. Transat provides services to over 500,000 passengers to Canada every year across a variety of products and services that includes: escorted tours, independent tours combining air, rail and automobile, sports- and adventure-tourism packages, customized group tours and more.

About Transat

Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, accommodation, destination services and distribution. (TSX: TRZ.B, TRZ.A)

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