eTalk’s Ben Mulroney and Lainey Lui team up with Air Transat

Montreal, April 19, 2016 – Air Transat is proud to present two new TV ads, produced by DentsuBos in partnership with Bell Media. The two 15-second ads aim to promote Air Transat’s European destinations to Canadians looking to get away this summer.

These ads build on Air Transat’s innovative concept of the pivoting airplane seat, in which travellers turn to face the camera to recount their vacations. But this time, it’s eTalk hosts Ben Mulroney and Lainey Lui who spin in their Air Transat seats and share memories from their trips to London and Paris, respectively.

“By using recognizable Canadian celebrities to share memories from their overseas travels, the ads accentuate the message from our Europe for Everyone campaign,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “It’s also a wonderful opportunity to promote our European program, which includes direct flights to 28 destinations.”

As part of this initiative, Transat and eTalk are offering all Canadians a chance to win a trip to Europe and make memories of their own, thanks to Air Transat. Check out the contest at:

The Air Transat ads will run in Ontario and British Columbia from April 18 to 30.

About Air Transat

Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 30 countries aboard its fleet of Boeing narrow-body and Airbus wide-body jets. The company employs more than 2,500 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named Best North American Leisure Airline at the Skytrax annual World Airline Awards, held in June 2015.

Caroline Gagnon, Public Relations and Marketing Advisor, Transat Tours Canada - 514 987-1616, ext. 7020