Vacation is calling with Air Transat’s new ad campaign

Montreal, October 11, 2016 – Air Transat is proud to present its new "Vacation is calling" ad campaign, developed in partnership with the Sid Lee creative agency. Launched on September 26, it includes Web, social media, television, radio, display and print advertising.

With this new inspirational campaign, Transat reaffirms its role as a holiday travel leader while unveiling new colours that are more representative than ever of its brand promise, which is to brighten the everyday with the joy of vacations.

The video component of the campaign shows a world that is part real and part imaginary. It highlights the extraordinary power of vacations, and the feelings of happiness and excitement that come with booking a Transat Sun holiday.

"We are proud to be working with Sid Lee, a partner that understands our vision and believes in the magic of vacations as much as we do," says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. "Every year, Canadians look forward to their holidays. We are honoured to be a part of these precious moments and provide them with everything they need for an unforgettable experience. It all begins when they book with the best North American leisure airline," she adds.

The campaign video can be viewed on YouTube at

Sun: the most comprehensive and diversified offer

With all-inclusive packages to 35 destinations in Florida, Mexico, the Caribbean, and Central and South America, Transat offers the widest array of South vacations, along with more than 560 hotels, 50 of which are offered exclusively. Transat also stands out for its Solo, Adults, Sun Savvy, Famili, Distinction and Luxury collections, all very popular with vacationers.

Transat was recently named best tour operator for the third consecutive year at the 17th annual Agents’ Choice Awards, organized by Canadian Travel Press, Travel Courier and Air Transat was also voted Best North American Leisure Airline at the Skytrax annual World Airline Awards in July 2016, in addition to placing third among the top customer-oriented airlines, after Porter and KLM, according to a recent survey carried out by Protégez-Vous among Quebec consumers.

To learn more about Transat's South program, visit or refer to the Sun brochure.

About Transat Tours Canada

A specialist in holiday travel, Transat Tours Canada develops and commercializes a vast array of products, including beach vacations, guided tours and cruise packages, under the Transat and Air Transat brands. Transat Tours Canada is a business unit of Transat A.T. Inc., one of the largest integrated tourism companies in the world, committed to sustainable development and a recognized Travelife Partner.

Contact: Caroline Gagnon, Public Relations and Marketing Advisor, Transat Tours Canada - 514-987-1616, ext. 4662