Air Transat takes us inside the world of aviation with its future experts

MONTREAL, Sept. 12, 2018 /CNW Telbec/ - Air Transat, named the 2018 World's Best Leisure Airline at the Skytrax World Airline Awards, presents its future experts in an all‑new web series.

The three webisodes posted today take viewers into Air Transat's hangar, where we meet young children eager to share their knowledge of aviation with Raymond, Certified Aircraft Mechanic Technician at Air Transat. How fast can an airplane fly? How many passengers can travel on our airplane? How much does an airplane cost? The videos, created with agency Sid Lee, spotlight the future experts' priceless reactions as a playful way to reveal some fun facts on the aviation industry.

"This series builds on our most recent content initiatives. In our 'vacation experts' series, employees tell us what they love best about their favourite destinations, providing recommendations from seasoned travellers to inspire people everywhere as they plan their South and Europe holidays," explains Geneviève LeBrun, Vice-President of Marketing at Transat. "With our 'future experts,' we talk aviation, a topic many people are curious about, while also reaffirming our role as family travel specialists. It's worth noting that our future experts are all children of Transat employees, showing that passion for travel runs in the family."

Air Transat makes travel easier for families, with benefits including direct flights, convenient departure times, attentive staff, exclusive check-in counters and priority boarding for families with young children. What's more, Air Transat's Kids Club welcomes all mini-globetrotters aged 2 to 11 for free, offering a membership kit filled with travel goodies, standard seat selection for the departure and return flights, on‑board surprises, and more.

Campaign credits:
Advertiser: Air Transat
Clients: Geneviève LeBrun, Debbie Cabana, Catherine Pleau
Agency: Sid Lee
Editorial director: Jean-François Légaré
Content creator: Kelly St-Pierre
Videographers: Alex Miglierina & Thomas Fortier
Sound man: Guillaume Lebel
Editors: Alex Miglierina, Guillaume Lebel & Thomas Fortier
CG designer: Rafik Andraos
Producer: Sarah Longpré
Consultants: Ariane Poitras, Camille Joly

About Air Transat
Air Transat is Canada's number one holiday airline. It flies to some 60 destinations in the Americas, Europe and the Middle East, offers domestic and feeder flights within Canada, and carries nearly 4.5 million passengers every year. Based in Montreal, the company employs 3,000 people. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.

Recent distinctions and awards (2017-2018)

  • Named World's Best Leisure Airline at the Skytrax World Airline Awards
  • Ranked by Atmosfair among the world's Top 20 airlines for energy efficiency
  • Voted Best Leisure/Charter Airline at the Agents' Choice Awards presented by Baxter Travel Media
  • Voted Best Airline at the Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec


SOURCE Transat A.T. Inc.

Caroline Gagnon, Public Relations and Marketing Advisor, Transat Tours Canada, 514-987-1616, ext. 7020

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