On land, at sea and in the air: Transat adopts new colours

In less than 25 years, the tour operator has developed an exceptionally rich international product offering, extending its reach all across the world

Montreal, May 17, 2011


Transat, one of the world’s leading international tour operators, a major tourism player in Canada and a company with a firm footing in France, is flying new colours. The organization’s new visual identity, which will be gradually introduced in the months to come, with a significant roll-out next winter, is based on the concept of welcome and hospitality: the very essence of the business of integrated tour operator.

“Each year, more than three million tourists place their trust in us,” said Jean-Marc Eustache, President and CEO of Transat and the organization’s principal founder. “We welcome them at destination, we welcome them on board our aircraft, and we welcome them on cruises. We make available to them an outstanding wealth of experience, a network of first-rate partners on every continent, and all the resources they need to ensure they experience their dream vacation. And we are going to work hard to continue earning the trust of travellers.”

The new identity platform brings modifications to the logos of Transat Holidays and Nolitours, two key brands in Canada under which Transat markets a wealth of products to all of its sun destinations, to some 30 European destinations, and on cruise ships sailing almost every ocean in the world.

Air Transat, Canada’s leading holiday airline, recognized the world over for taking the lead on environmental issues, is also getting a rejuvenated logo, and its fleet of Airbus aircraft will soon be emblazoned with new livery reflecting one of its greatest qualities: the warmth of its onboard welcome, which stems from the professionalism and passion of its approximately 2,000 flight crew.

“Our ambition, now more topical than ever, is to offer an array of products that has something for everyone, at the right price, and ensures that travellers can embark on their journey with peace of mind, knowing that they have done business with a competent organization – a tour operator with expert teams that have been out in the field, that puts forward resources in destination countries, and that has meticulously selected its partners, all over the world,” Mr. Eustache added.

Transat today is in a select club, that of the world’s biggest tour operators. Its customers come mainly from Canada, France and the United Kingdom, but also from the majority of European countries as well as Mexico—and indeed from the entire world, given its incoming tour operator activities in Canada and Greece. As a tour operator the organization has a more specific focus on some 60 destination countries in the Americas, Europe, Asia and Africa. To that end, it relies on an impressive number of carefully selected partners (hotel and restaurant managers, incoming tour operators, coach operators, cruise lines, vehicle rental agencies, etc.), with which it has built relationships of trust, often over many years.

About Transat

Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, accommodation, destination services and distribution. (TSX: TRZ.B, TRZ.A)

New logos and aircraft with Transat new colours ›


By continuing to use this site, you agree to the cookies used, for example, to improve your browsing experience and to personalize the content of the Website. For more information and/or to change your current cookie settings, please refer to our Cookies Policy.