More sustainable offering

One way that Transat can promote equitable, responsible tourism is to market products that take the environment and local populations into account.

Encourage our partners to engage in a sustainable development process

When we purchase tourism services from partners, we follow a commitment to raising their awareness of sustainable tourism and encouraging them to think and act as we do.
  • Since 2011, Transat and its business units have included a clause on sustainable development in their contracts with their various partners (e.g., hoteliers, franchisee travel agencies). The clause includes a declaration condemning child sexual exploitation.

Highlight hotels with sustainable certification in our marketing tools

Since 2011, Transat has acknowledged that sustainable management and environmental management certifications held by hotel partners are a guarantee of a more responsible tourism product. For that reason, it highlights certified hotels on its websites and in its brochures.

  • Since 2012, Transat has highlighted certified hotels in brochures and on websites, so that consumers can choose these establishments based on such criteria. We are also planning to feature those hotels more prominently in our marketing tools.

  • As of 2016, nearly 25% of Transat’s Sun destination hotel partners held certifications recognized by the Global Sustainable Tourism Council (GSTC), and more than 33% of its hotel partners in Canada were rated 4 or 5 Green Keys, the highest levels in the certification program of the same name, which is also recognized by the GSTC.

Improve the sustainability of our excursions

Transat has begun a process to make its excursion products more responsible.
  • Focusing initial efforts on resorts along the Riviera Maya in Mexico, Transat is currently analyzing excursions for responsible practices with an eye to making the appropriate recommendations.

Support environmentally responsible initiatives at destination

  • Transat holds a 35% stake in the Ocean properties of the H10 Hotels chain, which are models of sustainable development through their active participation in socially and environmentally conscious projects. In 2011, our Ocean hotels in Mexico and the Dominican Republic were awarded recognized environmental certifications (Travelife, Rainforest Alliance and Biosphere). Our Ocean properties in Mexico also contribute to the Mesoamerican Reef Tourism Initiative (MARTI), which works to reduce the negative impacts of tourism on the marine environment.

  • Objectives related to the ongoing Travelife certification process. For complete details about this certification being sought by Transat, go here.

  • Level of progress

Operations : other areas of action

Raising customers’ awareness