More sustainable offering

One way that Transat can promote equitable, responsible tourism is to market products that take the environment and local populations into account.

Highlight hoteliers with green certification

Since 2011, Transat has acknowledged that sustainable management and environmental management certifications held by hotel partners are a guarantee of a more responsible tourism product. For that reason, it highlights certified hotels on its websites and in its brochures.

  • To draw attention to hotels already certified, Transat wants to set up a recognition program.

  • Since 2012, Transat has highlighted certified hotels in brochures and on websites, so that consumers can choose these establishments based on such criteria. We are also planning to feature those hotels more prominently in our marketing tools.

  • As of 2017, nearly 30% of Transat’s Sun destination hotel partners held certifications recognized by the Global Sustainable Tourism Council (GSTC), including Biosphere Responsible Tourism, Certification for Sustainable Tourism (CST), EarthCheck, Green Globe, Green Key Eco-Rating Program, Rainforest Alliance and Travelife.

Encourage our partners to engage in a sustainable development process

When we purchase tourism services from partners, we follow a commitment to raising their awareness of sustainable tourism and encouraging them to think and act as we do.
  • Transat seeks to track progress by non-certified hotels using performance indicators.

  • Transat plans to encourage its partners to provide sustainable development training to personnel.

  • Since 2011, Transat and its business units have included a clause on sustainable development in their contracts with their various partners (e.g., hoteliers, franchisee travel agencies). The clause includes a declaration condemning child sexual exploitation.

  • Focusing initial efforts on resorts along the Riviera Maya in Mexico, Transat is currently analyzing excursions for responsible practices with an eye to making the appropriate recommendations.

Legend
  • Objectives related to the ongoing Travelife certification process. For complete details about this certification being sought by Transat, go here.

  • Level of progress

Operations : other areas of action

Raising customers’ awareness